Our Story

Our Story

Many of you know that the original 33 year old paper craft design and manufacturer Craft Creations Ltd closed recently to allow the previous owners Paul and Jenny to retire. Katy Sue Designs have now acquired the business brand and relocated manufacturing to South Shields.

Welcome to the wonderful world of Katy Sue Designs' manufacturers and designers of imaginative craft and cake decorating products. The Katy Sue product range is equally as popular and useable with cake decorating as general crafts and papercrafts; our award winning silicone moulds are known worldwide for their creative designs, stunning detail and superior quality.


Back in 1993 my Mum (Doreen Thompson) and I (Susan Balfour - me!) began a kitchen table business called Katy Sue Dolls, making miniature porcelain dolls for collectors. The business grew and eventually we had collectors in 28 countries.

After almost 12 years and wanting a new challenge we took a side step and turned our creative talents to the papercraft market.

So in 2004 we set up Katy Sue Designs Ltd as a manufacturer and designer of innovative craft products. In 2006, we created the world famous Flower Soft® brand and launched it into the papercraft market. The popular range regularly appeared on shopping TV channels in the UK, USA and Germany and our products are sold around the world.

In late 2012 we side stepped again and created our own range of food safe silicone moulds for decorating market. This has been so exciting as it has allowed our creative team to return to our roots in sculpting and mould making.

In 2013 we won the Craft and Hobby Association of America’s most innovative product for our cupcake topper moulds and since then have gone onto to win many awards voted for by the general public.

Our moulds are currently sold into over 40 countries and with over 20 years of experience in the creative industries and are bursting with imaginative ideas to bring to the world of cakes and crafts.

In 2019 March we acquired the Craft Creations Business, a new adventure into the world of paper craft.

Thanks to everyone who has helped and supported us along the way!

Other Info

The main design, manufacturing and distribution facility is in South Shields, UK. We also have our own Sales and Distribution centre in Champlain, New York, USA.

"When I saw the wonderful Heidelberg machinery and met the owners of Craft Creations I immediately fell in love with the business. We would like to thank Paul and Jenny for all their help and support during the transition of the business and wish them well in their retirement."

Sue Balfour
Katy Sue Designs
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Sally Giles - August 16, 2019

Have been a customer of Craft Creations for many years and wish you every success.I do hope you will increase your range of coloured single fold cards,and also continue the very efficient way orders were dispatched.

Miranda Norris - August 13, 2019

30 years ago, I stocked Craft Creations card blanks in my Embroidery shop as they were lovely quality and having various shaped apertures with triple fold, customers mounted their pieces of embroidery to make cards.
When I retired I continued as a personal shopper and bought all my card and beautiful papers which were different from those anywhere else. I particularly liked the sample packs containing five different colours/weights/types so that one didn’t buy “blind”. I do hope these papers and sample packs will continue to be sold.

I am delighted that the name is to continue and wish a happy retirement to Paul and Jenny and thank them for their help when I had my Shop and the wonderful service I received as a personal shopper.

Lesley Stewart - August 9, 2019

Good news craft creations will continue after retirement of owners. I do hope new owners will continue to produce the wonderful patterned papers craft creations were famous for. Can’t see them on site yet hope it’s just a timing issue

susan gouch - August 9, 2019

I had been a customer of Craft Creations Ltd for over 10 years buying aperture cards and the like for my cross stitch, so am pleased to see that, that, part of the business is still continuing. I know it’s early days yet, but I would like to see more colours available in the ready made cards. I wish you great success in this new venture and look forward to checking out your website when I am in need. Kind regard, Susan

Kathleen Parsons - July 4, 2019

Welcome back, I have bought products from both of these websites,now I can buy under 1 umbrella ! Congratulations and best wishes for the future.

Pamela Denton - August 9, 2019

Very disappointed with the small papercraft range. Don,t think I will be using Craft Creations any more.